"Prepare for the playa" website

What do you guys think about the Burning Man org associated "Prepare for the Playa" event? For those of you link-lazy, it is an event in which many vendors gather to sell interesting clothes, glowing things and tall shoes to paying customers during pre-BM months.

Pros/cons of the PFP event? Would you buy something there? Would you critique others for doing so? Do you have an qualms about this site existing and BM advertising them?

edited to clarify.

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"Prepare for the playa" website

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